The live well fishery project aims to support Bahamian fishermen to participate in the lucrative live lobster market. By increasing the value of each individual lobster, fisherman will need to catch fewer lobster to generate the same profit and none of the animal will be wasted. Increased live lobster capture would allow for new product forms such as whole cooked, whole green (raw), and value added lobster products. Both whole cooked and whole green lobsters require live whole lobster as the raw material source. These products cannot be packed and shipped if the product is tailed or if it is not landed as a live product. The diversification of the industry would create new opportunities for employment and business for Bahamians.